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Our Story

Reinventing CRM in the AI era

From a bold vision to revolutionize CRM to the fastest-growing platform in history. We're building the intelligent CRM that works for you, not the other way around.

Our vision

"CRM shouldn't just store relationships — it should actively help you build better ones with AI."

Traditional CRMs were built for a different era. We're creating the first true AI-native platform that automates the mundane and amplifies what humans do best: building meaningful relationships.

By combining cutting-edge AI with decades of sales expertise, we've created a CRM that actually helps you sell better — predicting outcomes, suggesting next steps, and handling routine tasks automatically.

The visionaries

DM

Daniel Moreno

Chief Executive Officer (CEO)

Formerly transformation manager at Holcim ABS

MBA and MSc in finance

CT

Camilo Tabares

Chief Scientist Officer (CSO)

Formerly AI research at Treinta

Economist and MBA

MT

Martin Tabares

Chief Sustainability Officer (CEO)

Formerly Sustainability analyst at Holcim ABS

MBA and MSc in finance

DP

Daniela Palacios

Formerly Business analyst at Holcim ABS

Economist and MBA

HV

Hernando Velez

Formerly Business analyst at Holcim ABS

MBA and MSc in finance

CS

Carlos Santos

Formerly CEO at Holcim ABS

Economist and MBA

The road so far

2022

The journey begins

Started building an AI-powered CRM to transform sales workflows and boost productivity.

2023

First milestones

Launched our platform, earning early customers and recognition for real-time insights and deal predictions.

2024

Scaling and innovation

Expanded features with advanced AI analytics, onboarding more customers, and preparing for rapid growth.

"We believe AI should enhance human relationships, not replace them."